Category Archives: Uncategorized

The Fundamentals of Direct Response Radio Advertising

Direct response radio advertising, at its core, works in the same way regardless of what type of business you are in. Whether you own a direct-to-consumer model business, a retail business, a web business, or some combination thereof, direct response … Continue reading

Posted in Uncategorized | Comments Off on The Fundamentals of Direct Response Radio Advertising

Objectives & Strategy in Advertising

Things to know before embarking First, we need to consider some considerations… then we’ll get to the objectives. What is advertising? Without looking in the dictionary, let’s cook up a definition. Here goes: “There’s this entity — the promoter. He, … Continue reading

Posted in Uncategorized | Comments Off on Objectives & Strategy in Advertising